Friday Sessions

8:30 - 9:30 AM

Amplify your Outreach: Utilizing Social Media to Increase Impact

Mishelle Rodriguez, Ph.D. - University of Michigan


Social media is a powerful outreach intervention tool. At the University of Michigan Counseling & Psychological Services, this past year has been especially dynamic in utilizing social media to respond in real-time to pressing student concerns within our socio-political context. We are able to reach our campus community with salient images, articles, videos, and students' personal stories.  We use this platform to demonstrate our center's values, and promote concrete behavioral change and positive cultural change.  Our social media presence (or lack thereof) speaks loudly. Therefore, skillfully managing this platform becomes an essential part of culturally-responsive services, and requires dedicated time and intentionality. Social media help us maximize our efforts given the challenge of finite time, staff and resources to meet student needs. Whereas traditional outreach events are limited to those who can attend the event, social media allows us significantly more flexibility, reach, and an added dimension of interactivity over a longer span of time. We can expose our entire campus to materials created at outreach (e.g., art, video), and allow them to continue to interact, dialogue and contribute to the outreach activities online. This presentation will discuss best-practice strategies to remix your efforts for rockstar social media presence.


This workshop is designed to help you:

  • Assess strengths and weaknesses of your counseling center's current social media presence
  • Identify goals and areas for growth in your counseling center's social media presence (for example, allocating time/resources for social media, building community on campus, addressing current events, decreasing mental health stigma, increasing student engagement with the counseling center, equipping students with tools for prevention and wellness, amplifying students' voices)
  • Design new social media strategies to address goals and desired growth areas
  • Discuss best practices

     Greek Life Rocks

Rebecca McConn, Psy.D., University of North Carolina Wilmington and Kelly Greco, Psy.D., - University of Southern California


Fraternity and Sorority Life (FSL) involvement is meaningful to many of our students involved with the organizations. Collaborating with FSL in order to provide targeted outreach programming to members can be a fruitful experience for all involved. Greek Educators, Step Up, Refocusing Recruitment, and FSL Living Well are examples of targeted ongoing outreach done throughout semesters with this population. Sample topics of the programs include: stress management during recruitment, healthy sleep, communication, preventing sexual assault, healthy eating and body image. This program will review outreach efforts created for FSL through the Counseling Centers of the University of Southern California and the University of North Carolina Wilmington. In addition, methods used to build and foster relationships with the FSL community and staff will be reviewed.


  • Promote reflection of FSL culture on an individual’s college campus including size, visibility, and current wellness programs within the community
  • Learn and discuss how to get buy in from FSL and staff that oversee this community, which includes campus staff, student leaders, members, house directors, advisors, alumni and parents
  • Identify the risk factors of this group, and how to address these areas to promote prevention and wellness, which can include programming like peer mentoring
  • Describe the benefits of collaboration between a Counseling Center and FSL while creating ideas and a plan for possible collaborations with FSL on your campus

    Increasing Positive Mental Health Outcomes through a Certificate Series

LeAnna Rice, M.A. - Jed Foundation Campus Advisor


Ever wonder how to engage more students in outreach programming? Looking for a way to more effectively use peer educators? Want to learn more about creative use of programming to meet specific outreach goals? This session may be for you! Participants will explore the successes and challenges of the Mental Health Advocate (MHA) certificate program. MHA is a non credit bearing certificate series that allows students to deepen their understanding of mental health, build effective coping skills, and increase peer seeking and helping skills through a workshop series designed specifically to meet certain Jed Campus goals. In this session, participants will learn how to engage students in becoming champions for their own mental health and their community using an innovative approach to outreach. Participants can also expect insight into increasing reach and depth of outreach work through a structured program, and think creatively how to implement similar programs at their schools.


  • Identify how to use a structured program to meet key mental health outreach goals such as increasing mental health literacy and help seeking behaviors.
  • Describe components of a non-academic bearing certificate series and various ways to implement such a program on campus.
  • Evaluate how a similar program as the Mental Health Advocate Certificate series may work on their particular campus.


Roundtable:  Hosted by AUCCCO Sub-Committee on Diversity, Equity and Inclusion


Jamming with Other Rock Stars on Campus: A multi-disciplinary approach to affect culture change in a campus community

Tom Golightly, Ph.D., Julie Valentine, Ph.D. and Kara Cattani, Ph.D. - Brigham Young University


Legal difficulties and struggles with university-wide public relations issues sometimes place a unique burden on the outreach clinician. Many colleges and universities have come under fire for their policies and procedures regarding Title IX issues and responses to sexual assault. A key component to Title IX compliance is effective outreach programming. This presentation will discuss how one university counseling center tackled some of the difficult issues with professionals from several disciplines (psychology, nursing, social work, and religious groups), while in the midst of intense public scrutiny. The result of the process was a multi-disciplinary group, which formed to create and deliver different types of presentations to various target populations spread throughout the campus community. The mission of this group is to help change the attitudes and behaviors about sexual assault in a way that reaches across gender, age and roles at the university. The presentation will describe how the group came to be, the types of information presented together and how the information/invitations to change are being received by the campus community. Participants will be asked to engage in small group discussion about issues at their institutions, identify possible allies in other disciplines on their campus as well as target sub-populations which may be instrumental in effecting change at individual and cultural levels within the campus community.


  • Analyze how prevention/outreach can be part of the solution to a wide-spread institutional issue.
  • Discuss and identify key parties/sub-populations to target for early/preventive intervention.
  • Describe key components/disciplines for comprehensive outreach approaches.

    Producing the Empathy Revolution: Bringing Narrative 4 to College

Presenter information

Erin Cox, Psy.D. and Amanda Waters, Ph.D. - University of Connecticut


Given the divides facing college campuses and the country at large as a result of sociocultural forces, building empathy through dialogue is vital to fostering and sustaining a culture of wellness. As Davis (1980) theorized, empathy is comprised of various domains including perspective-taking, compassion, and personal distress (i.e., the impact on our own emotional well-being). Our aim is to promote partnerships, strengthen allies, and increase understanding within the campus community. Toward these goals, the University of Connecticut partnered with Narrative 4, an organization founded by writers, to bring the “empathy revolution” to campus through numerous venues--classrooms, cultural centers, and more. Participants in this workshop will learn about the Narrative 4 model of practicing and developing cognitive and affective empathy, the core of which is the story exchange. In a story exchange, participants share their story with a partner; retell their partner’s story in the first person; and process the experience of sharing, embodying, and listening to narratives. Furthermore, participants will practice “fearless hope through radical empathy” ( in their own story exchange and consider implementation strategies and barriers at their own universities. As we say at UConn: “Connection is Prevention!”


  • Identify key components of the Narrative 4 story exchange model.
  • Demonstrate comfort in the story exchange model.
  • Plan how to apply a similar model in an outreach context on their campuses.

    Outreach Campaigning and Campus Collaboration: Utilizing Primary Prevention to Increase Resilience

Suzie Stadelman, M.S., Eric Garcia, M.S. (Ph.D. candidate) and Egg Guo, (B.S. candidate) - University of Oregon


Primary prevention programs are aimed at decreasing the onset of mental health concerns by addressing harmful contextual factors and by strengthening one’s own resilience (Perlmutter, Vayda, and Woodburn, 1976). Such prevention efforts in university and college settings have been shown to be effective in addressing mental health concerns, including depression (Buchanan, 2012), suicide prevention (Harrod et al., 2014), and sexual assault (Reingold & Gostin, 2015). We will share our process for initiating primary prevention outreach campaigns by providing recommendations for identifying campus partners, developing outreach events, and strategizing marketing efforts. At the University of Oregon, we have developed and implemented three distinct outreach campaigns in collaboration with campus partners with the following topics: stress management (Stress Less), body positivity (All Sizes Fit), and men’s mental health (Movember). We will discuss potential barriers (i.e. limited resources, student attendance, marketing, etc.) in developing primary prevention outreach campaigns and identify potential strategies for addressing such barriers. This presentation will include specific strategies for participants to develop their own outreach campaigns based on examples from the UO counseling center.


  • Identify strategies for initiating collaboration with campus partners on outreach programming, including individual outreach events and large scale outreach campaigns.
  • Provide ideas for implementing outreach campaigns aimed at specific mental health topics.
  • Address barriers to implementing outreach campaigns including limited campus partnerships, time resources, attendance, and marketing efforts.
  • Develop and implement evaluation procedures to enhance these reoccurring campaigns.
The Association For University and College Counseling Center Outreach
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